![]() With a 2023 launch seeming more and more likely we’ll hopefully hear something more concrete about Apple’s AR/VR efforts later this year – or more likely at its spring 2023 conference which will probably take place in March. Most leaks relating to Apples headset plans have pointed to a pair of augmented reality glasses. With specs comparable to some of Apple's best iPads and best MacBooks, we expect the headset will set us back at least $1,000 / £1,000 / $1,500 if not more, but we'll have to wait and see what the Californian tech giant decides.Īpple has yet to confirm the existence of its headset publically yet, though Apple CEO Tim Cook has teased that the company is working on some kind of AR hardware. Apple VR is the companys rumored virtual reality headset. This souped-up hardware will likely come at a high cost. Apple’s headset with an M2 would be able to create more visually impressive and (importantly) more realistic AR and VR experiences. Translating what the numbers mean into practical terms, thanks to its upgraded GPU the headset should be able to put its dual-8K micro OLED displays to good use. The Apple VR/AR headset has been in the cooker since late 2015 see below for more details and was internally named inside Apple Park: ‘Project N301’. However, the M2 has two more GPU cores for a total of 10, as well as a neural engine capable of 5.8 trillion operations per second, more than 40% more operations than on the M1 according to Apple. The M2 and M1 both feature an 8-core CPU, with four performance cores and four efficiency cores. Subscribe to TechFirst and get a full transcript.The Apple M1 and Apple M2 chips side by side (Image credit: Apple) But it’s hard to feel the categorical difference Apple insists there is between the Vision Pro and, say, Meta’s Quest Pro, another high-end VR/AR device that is already on shelves now. Which could mean that “success” or “failure” for the company’s Reality Pro mixed reality headset might be hard to distinguish. “Meanwhile, on the AR front, consumer facing brands such as Xiaomi, Oppo, and TCL are all expected to drive consumer awareness for the category over the source of the next 6-18 months.”īy likely coming out at the extreme high-end of the consumer market, however, Apple might limit its opportunity for mass adoption. “Sony’s new PSVR2 and Apple's foray into the space will help drive additional volume while new devices from Meta and Pico expected towards the end of 2023 will build momentum for VR in 2024,” says Jitesh Ubrani, a research manager at IDC. IDC’s estimate for 2023 is 10.1 million units shipped, which it might need to revise upward as Meta and Apple are both releasing devices this summer, along with other competitors. ![]() Meta leads with almost 80% market share, with the rest held by a number of much smaller competitors. According to IDC, sales slumped 21% in 2022 to just under 9 million units. The AR and VR industry is certainly in need of a shot in the arm. Ultimately, Kontorri feels that Apple’s device-likely called Reality Pro-will be successful, that the company will reveal an amazing device next week at its World Wide Developers Conference (WWDC) that redefines the state of the art for consumer VR/AR headsets.Įven if so, however, it’s hard to see how with a rumored $3,000 price point it’s going to be able to achieve that, or if Meta’s just-announced $500 Quest 3 will hit the sweet spot. And same thing when we started having 3D games-it didn’t stop having 2D games.” Like when we started having 2D Windows interfaces, it didn’t replace the text input interfaces either. “But really, very seldom have these advances in devices replaced any of the previous devices. Apple has announced a special event, at which it is most likely to announce its highly anticipated AR/VR headset, as spotted by GSMArena. “It’s always nice to be proven wrong later on,” he says. Kontorri feels the same way about laptops, that they won’t be replaced by VR or mixed-reality devices. They’re also perfect for supplying the next thing you need: a ticket for an event or flight, a notification about a calendar item, a tweet or a search for a quick fact. Phones are instant-on-or never off-and good at immediate notifications, multitasking in multiple apps over a short period of time. ![]() Which doesn’t mean taking over the job that phones do.
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